Infiniti of Coconut Creek

Infiniti of Coconut Creek is proud to announce Infiniti's corporate partnership with the NCAA, CBS Sports and Turner Sports. Infiniti will run a multi-media campaign during regular-season men's basketball games and the newly expanded, 68-team 2011 NCAA Division I Men's Basketball Championship, including the introduction of the First Four™ and the always electrifying Men's Final Four®.

The action continues throughout the NCAA March Madness® coverage on TBS, CBS, TNT and truTV. Custom Inspired Performance co-branded features will be shown during the coverage on CBS Sports and the three Turner Broadcasting networks, with Infiniti also serving as the presenting sponsor of Turner's pre-game shows throughout the NCAA Division I Men's Basketball Championship. In addition, Infiniti will present in-game coaches spotlights during the tournament.

Some of the biggest moments in sports come during NCAA Basketball® each year. Together with the NCAA and the CBS Sports-Turner Sports Alliance, we will be there every action-packed step of the way, from the opening tip-off to the cutting of the nets. It's always an exciting time, and Infiniti is proud to be a part of the inspiration that NCAA Basketball delivers.

Infiniti has a fervent enthusiasm for intercollegiate athletics so we welcome them into our corporate partner family, said Greg Shaheen, NCAA interim executive vice president for championships and alliances. Infiniti has a strong industry brand. We're pleased that they have chosen to support the academic and athletic mission of the NCAA, exemplified by our coaches and student-athletes.

In April 2010, the NCAA announced a new 14-year television, Internet and wireless rights agreement with Turner Broadcasting System, Inc., and CBS Broadcasting Inc., to present the Division I Men's Basketball Championship beginning in 2011 through 2024 for more than $10.8 billion.

As part of the agreement, all games will be shown live across four national networks beginning in 2011  a first for the 73-year old championship. Additionally, CBS and Turner Broadcasting have been licensed and will collaborate on the NCAA's corporate marketing program.

Like many of the teams heading toward the championship tournament, Infiniti is on a winning streak  closing 2010 with sales up 27.5 percent over the previous year, added (insert dealer rep's name and title). The strong momentum is continuing into 2011, led by sales of the new Infiniti M sedan, Infiniti QX56 luxury SUV and the Infiniti G Sedan line, which includes the new G25 sports sedan.

About Infiniti

Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiUSA.com.

About NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. [NCAA, Final Four and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.]

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Infiniti Jumps Into the College Basketball Season with
Inspiration is Contagious Charity Challenge and ESPN

Infiniti Of Coconut Creek is proud to announce The Infiniti Coaches Charity Challenge and Infiniti's collaboration with ESPN as the lead-in sponsor of the NCAA® Men's Basketball Primetime TV Game of The Week. The marketing campaign theme for NCAA Men's Basketball is Inspiration is Contagious. The campaign includes special programming features during the regular season NCAA Men's Basketball where fourteen opposing coaches will be featured in the custom opener leading into the Game of the Week on ESPN.

This year, a very important charity tie-in has been added to the marketing program with ESPN, titled The Infiniti Coaches Charity Challenge. Fans, alumni and consumers are able to vote on www.espn.com/infiniti for their favorite coach participating in the Infiniti sponsored GameDay Games of the Week. The coach with the most votes at the conclusion of the program will receive a $100,000 donation from Infiniti to the coaches charity. The remaining coaches will receive a $10,000 donation from Infiniti for their selected charities. This program was built with Infiniti's partnership with the National Association of Basketball Coaches Foundation (NABC Foundation, Inc.).

The participating coaches, their schools and designated charities include:

The rivalry momentum among colleges during NCAA Basketball creates an inspirational platform for Infiniti, said (insert dealer rep's name), (insert dealer rep's title). Infiniti is proud to support NCAA Basketball and the coaches' charities in all the great work they do.

I think people will see, in this Infiniti Coaches' Charity Challenge, that inspiration really is contagious, said Mike Krzyzewski, head coach at Duke University and president of the NABC Foundation. Coaches are fortunate to have a platform to try and help inspire all of our great college basketball fans to support the various programs, foundations and charitable causes they´ll learn more about through this challenge.

Each coach will be featured in a short video in which they will discuss what inspires them. The videos, along with information about their designated charities, will be posted on an ESPN microsite. Social media extensions around the coaches and the Infiniti Facebook pages will provide opportunities for high engagement and viral sharing. The voting started January 21 and will run through March 11, with the winner announced on March 14.

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